Clik here to view.
Betacup challenge
Prototype. Test. Change Behaviors. As part of a “Drink Sustainably” design challenge team for Starbucks, I first concepted alone, then collaborated virtually with other designers around the world to...
View ArticleClik here to view.
Tunnel Vision Can Be a Good Thing
by Rebecca Cochran OK, it’s confession time. I have been a loyal Starbucks customer for almost twenty years. Nearly every morning, I start my day with a “tall dark roast for here.” I usually enjoy it...
View ArticleClik here to view.
The Lure of Blue
by Rebecca Cochran What is it about blue? I’ve been aware for quite some time that I naturally gravitate to the color blue. According to an article* I read late last year, half of the people on earth...
View ArticleClik here to view.
Brainstorming the way to a new marketing slogan
The president of a company with which we had previously done business contacted me after a lull of several years. He explained there were some new ideas he wished to share with me. The company was...
View ArticleClik here to view.
Fear of Marketing = Fear of Starting
Lately, when I talk with business owners, I often sense a fear of getting started in today’s marketing arena. Due to the myriad of choices available today, both entrepreneurs and owners of established...
View ArticleClik here to view.
Two Little Words Still Worth Using
In this age of online engagement, these two little words have never been more important. Rather than launching campaigns, business owners now work to spark conversations with their customers. However...
View ArticleClik here to view.
4 Quick Steps to Effective Marketing
Today, effective marketing is more about brains than it is about budget. Whether you’re a start-up or an established company, you’ve no excuse not to jump into the fray. Here are 4 quick steps to...
View ArticleClik here to view.
When It Comes to Websites, Simple Is Still In
Thanks to Steve Jobs, Google (and others), simple is here to stay. It may not be easy to accomplish, but I believe it’s worth striving for — in our home lives and our work lives. Keeping a website...
View ArticleQuality Over Quantity
We’ve all heard the phrase, “Choose quality over quantity.” It’s often used in a consumer-oriented context, i.e., if we buy a few high-quality items (shoes, bathroom towels or furniture), those items...
View Article4 Quick Steps to Effective Marketing
Today, effective marketing is more about brains than it is about budget. Whether you’re a start-up or an established company, you’ve no excuse not to jump into the fray. Here are 4 quick steps to...
View ArticleThere Is No Wrong Way.
While walking the other day, I spied this sign. Of course, I had to walk towards it. I’ve always had a bit of a contrarian streak within me. Even as a kid, if my sisters were going one way, I …...
View ArticleDon’t Forget to Listen
When was the last time you listened, really listened? Some people go through their days and never listen at all. They talk. When someone is talking to them, rather than really listening, they’re only...
View Article
